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Expect the Unexpected: Building in Plan B

Expect the Unexpected: Building in Plan B


Expect the Unexpected: Building in Plan B


Thu, April 16, 2015; 11:45 - 13:00
Location: SBS, Lecture Theatre 6

To maximize impact for a film, a book or an article in an information-heavy world, increasingly content creation and distribution/engagement planning are becoming integrated. But what we set out to achieve and what actually happens may include surprises—from unexpected successes to unforeseen backlash. As social entrepreneurs embrace storytelling as a tool for driving social change, what can we learn from those who have led the charge in charting the integration of creative storytelling with strategic engagement campaigns?



Videos 1

Featuring Orlando von Einsiedel:

Orlando von Einsiedel

Grain Media


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