Behavioral Science, Design and Other Creative Hacks for Enabling Impact
Videos
Behavioral Science, Design and Other Creative Hacks for Enabling Impact
Wed, April 15, 2015; 15:00 - 16:15
Location: SBS, Edmond Safra Lecture Theatre
This year, the private sector will spend nearly $600 billion, triple the entire development aid budget, on triggering you to change a behavior. The hidden architects behind this force—behavioral scientists, designers, and marketers—shape how entire countries think, talk and act. Yet, rarely are these same experts engaged in the social sector. Come learn their top secrets to enable massive change, as well as new, simple approaches that could dramatically improve your program’s impact.