Moving beyond the “like” button
Thu, April 16, 2015; 11:45 - 13:00
Location: SBS, Seminar 10
Today, journalists are better than ever at tapping far-flung sources and moving audiences with powerful writing, audio, video and graphics. Yet news organizations offer little more than a comment box or “like” button to those who are moved by a story, agree the issue is important and want to do something. Some newsrooms are using their investigative skills to help online audiences find pathways from news stories to actions. In this conversation, we’ll look at the efforts and ethics of moving engagement beyond the like button.