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Future-Proofing Businesses: Beyond CSR, PR and Charity

Future-Proofing Businesses: Beyond CSR, PR and Charity


Future-Proofing Businesses: Beyond CSR, PR And Charity


Thu, April 10, 2014; 13:15 - 14:30
Location: SBS, Edmond Safra Lecture Theatre

A growing number of pioneering publicly listed companies are pivoting their business practices internally to embrace long-term goals and eschewing the overriding emphasis on short-term profitability. But given the inbuilt tyranny of the market, taking on such a challenge is not for the faint-hearted. In this session, we will hear from innovative corporate pioneers who are embarking on such a journey—from the inside out. How do they drive these changes inside the company while delivering value back to the shareholders?




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