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Crossing the ‘Last Mile’: Delivery Strategies for the Base of the Pyramid

Crossing the ‘Last Mile’: Delivery Strategies for the Base of the Pyramid

Videos

Crossing the 'Last Mile': Delivery Strategies for the Base of the Pyramid

 
 

Fri, April 12, 2013; 09:00 - 10:45
Location: Lecture Theatre 5

Attention to address the design needs of ‘BOP’ has been increasing steadily. But what happens after that product—whether a pair of eyeglasses, a bag of seeds, a solar lamp, or a vaccine—is developed? Many promising innovations and basic commodities fail due to the cost and challenge of delivering to customers in extremely rural communities. How can organisations distribute and build awareness, demand, and uptake for these goods without going broke? We will explore specific strategic, operational and marketing considerations for BOP markets, including partnerships, branding, and customer segmentation and adoption.

 

SPEAKERS

 
 

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