Transforming Markets to Save Forests
Fri, March 30, 2012; 09:00 - 10:30
Location: Lecture Theatre 5
People have long lamented the destruction of the world’s pristine forests. But to date, no one has had much success stopping destruction in the name of “progress”. This may be changing, however. The reason? Big companies are starting to fully realise the importance of finding more sustainable ways of doing business, which includes halting deforestation. Learn how multinationals may be the key to feeding the world’s 7 billion people…without destroying precious land.
Written by Jason Clay:
Senior Vice President, Markets & Food
World Wildlife Fund US