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Making Money Off the Poor? Rural Sales and Consumer Products at the Bottom of the Pyramid

Making Money Off the Poor? Rural Sales and Consumer Products at the Bottom of the Pyramid


Making Money Off the Poor?


Thu, March 29, 2012; 12:45 - 14:00

Location: Founders Room, Saïd Business School

Bob Crawford, Business Development Director, Unilever
Gavin McGillivray, Head of Private Sector Department, DFID
Asif Uddin, Director of Private Sector Engagement, CARE Bangladesh
Linda Scott, DP World Chair for Entrepreneurship and Innovation, Saïd Business School, University of Oxford

Chaired by ITN’s Alastair Stewart, the discussion will focus on a newly formed social enterprise called JITA, established by CARE to provide income generating opportunities to marginalised rural women in Bangladesh and provide a way for companies like Bata and Unilever to reach “Bottom of the Pyramid” consumers that are normally too expensive or logistically difficult to reach.

JITA has made over $2 million profit and plans to expand beyond Bangladesh to other developing countries.

The event coincides with release of a teaching case written by Catherine Dolan, Mary Johnstone-Louis, and Linda Scott. Sponsored by a grant from the Pears Foundation, this case describes the thinking behind the emergence of the JITA system.  The publication of a research report, also by Dolan et al, about the effects of the system on the women it employs, will also be announced, along with the forthcoming publication of a case study on JITA by the Business Innovation Facility.



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