Your Brain In Action: The Neuroscience Of Social Change
Thu, March 31, 2011; 09:00 - 10:30
Success in implementing social change depends on motivating the broader public to act. To do this we must effectively communicate the reasons for change and the consequences of our actions. This session will explore the neuroscience and psychology of the complex processes that determine how people act. Three esteemed scientists will share theoretical and practical knowledge garnered from their research to help social entrepreneurs understand how to better communicate to catalyse positive change.
Principal Neuroscience Adviser to Lord Sainsbury of Turville
Gatsby Charitable Foundation