Beyond The Single Bottom Line: Pioneers In Blended Value
Thu, April 15, 2010; 09:00 - 10:30
Mainstream companies are moving beyond gifts to charities and are incorporating social entrepreneurship into their business models. Recognising that social and environmental, as well as financial returns can have direct and positive impacts in a company’s branding, mainstream markets, and employee moral, blended value is replacing the single bottom line approach. This session engages pioneers in blended value practice and examines what it takes from leadership and organisational culture to managing shareholder expectations to truly move beyond the single bottom line.
Director of Plan A
Marks and Spencer