Winning Hearts And Minds: The Power Of A Well-Told Story
Thu, March 26, 2009; 10:45 - 12:15
Social entrepreneurs have to do more than present compelling solutions. They need to change long-standing beliefs in favour of new ways of thinking and being. This session will look at different ways that film and media can take positive messages to mass audiences with the goal of influencing strongly-held attitudes and behaviours. Speakers will offer expertise, case studies and lessons learned regarding how popular culture and a well-told story can accelerate social transformation.