Branding For Good: An Approach For The Social Sector
Fri, March 27, 2009; 09:00 - 10:30
The meteoric expansion of the social sector has produced a proliferation of similar solutions and services that rival the sameness in most commercial sectors. NGOs risk commoditisation if they do not adopt modern branding practices to assert enduring, differentiated identities. Branding and marketing expert Noah Manduke will provide practical frameworks that social businesses, and non-profits can use to define, dramatise, and deliver their unique, essential value. Real cases will demonstrate how brand clarity can “preserve the core” while an organisation scales, decentralises, and partners with other NGO brands.