Mobilising Underutilised Assets To Realise Social And Environmental Value 2. Branding Social Movements
Fri, March 31, 2006; 11:00 - 12:15
After a day on finance, we return to the themes of our opening keynote address. One of the distinctive attributes of social entrepreneurs is their ability to identify and mobilise very different kinds of assets – human, social and cultural. These case studies examine the ways social entrepreneurs can couple new financial resources with other assets and put both in the service of their mission and pursuit of social and environmental value.