Recap: Building Movement Through Digital Storytelling
April 10, 2014 | 2827 views
Building off the advance series collection of articles written by delegates and speakers of this year's Skoll World Forum, this section will feature live blogs and pieces from the event in Oxford. We will be covering a wide variety of sessions, panels and discussions on-site. View the live-stream on the homepage, and watch here for real-time articles all week! -- Each year at the Skoll World Forum, nearly 1,000 of the world’s most influential social entrepreneurs, key thought leaders and strategic partners gather at the University of Oxford’s Saïd Business School to exchange ideas, solutions and information. Learn more about the 2014 Skoll World Forum, sign up to our newsletter to be notified of the live stream, view the 2014 delegate roster and discover what themes and ideas we'll be covering this year at the event. Also, read about the seven recipients of this year's Skoll Award for Social Entrepreneurship.
“Boring is a sin,” said Ben Keesey of Invisible Children, thereby kicking off a lively panel entitled “Campaign Models: Driving Your Audience to Engage.” Moderated by Elizabeth Gore of the United Nations Foundation, this panel aimed to highlight best practice within the field of global movements.
Panelists included campaign veterans such as Kathy Calvin (United Nations Foundation), Ben Keesey (Invisible Children), Ido Leffler (Yes to Inc.), Gabrielle Fitzgerald (Bill and Melinda Gates Foundation,), and Christopher Gebhardt (Participant Media.)
The main takeaway for me is that it’s becoming more common for industries to join forces around social causes. Multinationals, brands, nonprofits, politicians and creatives are collaborating, and breaking down silos, fuelled by the emergence of new digital platforms and compelling multimedia content. In their pursuit to attract new customers, donors, and advocates, they are looking to each other for solutions. From Kony 2012 to Participant Media’s award winning films An Inconvenient Truth, The Help, Syriana and The Kite Runner.
The following campaigns were highlighted as best practice, and applauded for their hybrid approach, mixing strong storytelling, digital media, multimedia and new narratives.
What makes for a successful campaign?
The panelists also took questions from the floor, i.e. how do you build an online movement? Below are some of their ideas: